Cláudio
Abel
30+ years transforming brands through design, storytelling and strategy — from press rooms to pixels, from print to performance.
A career built on
craft & conviction
Senior Graphic Designer and Video Editor with over 30 years of experience in visual communication and editorial production. A pioneer in digital publishing in Brazil since 1993.
He began his career at O Estado de S. Paulo, in the transition from analog to digital. He evolved from Editorial Art Director to founder of a creative studio, leading projects from concept to print.
Since 2020, focused on strategic digital production — combining the discipline of traditional design with the agility of modern tools: AI, WordPress, and short-form video.
Projects &
Clients
A curated selection of campaigns, video productions, brand creatives and digital assets across multiple industries.
Full creative production for a wellness digital product — mini VSL, UGC testimonials, authority video and a complete set of image creatives.
International digital product for English-speaking markets. Full VSL, UGC creatives (male & female angles) and static image ads.
Complete creative package — full VSL, video ads and image creatives in multiple formats for paid traffic.
High-performance square video creatives for Meta — crafted for maximum scroll-stop and conversion.
Performance image and video creatives for nutraceutical products — designed for direct traffic campaigns.
Engagement Reels, video posts and feed images for a Brazilian e-commerce brand.
Creatives for a local delivery brand (Motofrete), CBD infoproduct image ads, and agency branding.
Magazine Art
Direction
Between 2003–2009, Cláudio conceived, designed and launched multiple consumer magazine titles for national newsstand distribution.
Brasil
Let's create
something great
Available for freelance projects, creative direction roles and full-time positions in Latin America and globally.
Send a Message